Who We Are & What We Do

Evie “Stackz” Smith is the visionary force behind Lucrative Persistence, where strategy, wellness, and intentional living intersect. As Founder & CEO, she brings a distinct ability to curate experiences that go beyond the surface — aligning energy, environment, and purpose to create moments that resonate long after they end.

Known for her role as a lead atmosphere curator within wellness-centered spaces, Evie approaches every experience with intention. She understands that transformation begins before the spotlight — in the energy of the room, the mindset of the people, and the tone that is set from the very beginning.

Through guided meditation, breath work, and mindful movement, she creates environments where individuals feel grounded, present, and open.

Her foundation as an ordained minister in the A.M.E. Church, combined with her work as a recording artist and storyteller, allows her to bring both spiritual depth and creative precision to everything she builds. This unique blend informs her approach to brand strategy and experience design — where clarity, connection, and impact are always at the forefront.

At Lucrative Persistence, Evie leads with purpose, ensuring every activation, collaboration, and wellness experience is thoughtfully crafted. Her work is rooted in the belief that powerful experiences don’t just happen — they are designed with intention, guided by presence, and delivered with excellence.